Brand Guide for Installer Partners

Primary Logo

The StorAxxS logo symbolises strength, reliability, and precision. Its interlocking shapes represent seamless integration, and the blue tones convey trust, security, and technological advancement.

We prefer using the primary logo over variations to maintain a consistent and recognisable brand image.

Logo Variations

The StorAxxS logo is designed with versatility in mind, offering various adaptable variations to suit different contexts while maintaining brand identity.

Icon

The box icon can be used as a standalone element, serving as a recognisable brand mark in scenarios where space limitations don't allow for the full logo.

The box icon is a crucial component of consistent branding across digital platforms.

Download Logo Pack

Pack includes EPS, SVG and PNG files

Colours

Primary colours

Tufts Blue

HEX#458BCARGB68139202CMYK72%37%0%0%Pantone660 C

Oxford Blue

HEX#112A4DRGB174277CMYK100%86%41%40%Pantone2767 C

Lapis Lazuli

HEX#0E578CRGB1487140CMYK96%69%21%5%Pantone7692 C

Uranian Blue

HEX#A3CBE7RGB163203231CMYK34%9%2%0%Pantone291 C

Typography and supporting colours

Rich Black [Headings]

HEX#071222RGB71834CMYK87%76%56%73%

Davy's Grey [Body]

HEX#525252RGB828282CMYK64%57%56%33%

White [Headings]

HEX#FFFFFFRGB255255255CMYK0%0%0%2%

Seasalt [Body]

HEX#FAFAFARGB250250250CMYK1%1%1%0%

Typography

DM Sans

Download DM Sans Font

Pack includes .ttf font file

Aa

DM Sans Bold (700)

Aa

DM Sans Medium (500)

Aa

DM Sans Regular (400)